Synthos Workstation Sink
Concepted and led a full-funnel campaign from initial idea to final execution, owning the creative vision while navigating tight timelines and budget constraints. Directed photo shoots and two video shoots, establishing a cohesive visual system through intentional set design, wardrobe, and styling.
Personally art-directed all environmental details, including a bespoke food menu styled for a workstation sink, blending function, lifestyle, and design into a single narrative. Partnered closely with production and post teams to maximize impact, ensuring the final work delivered a refined, design-forward aesthetic with real production efficiency.
“Michelle brought the Synthos creative story to life in a way that truly set a new benchmark for Kohler. Through her vision and execution, the marketing content didn’t just perform—it shattered records, driving over 950K organic impressions (highest organic post, not boosted). This is what game-changing creativity and strategic thinking look like. Thank you, Michelle, for raising the bar and showing what’s possible!”
— Julia Hartono
Sr Marketing Manager - Kohler Co. 
