Eir Smart Toilet Campaign

For Eir Smart Toilets, I concepted and led a full-funnel campaign from first spark to final delivery, shaping a cohesive creative vision that balanced innovation, elegance, and real-world efficiency. Working within tight timelines and disciplined budgets, I directed multiple photo shoots and two video productions, building a unified visual language across every touchpoint.

I developed a clean, design-forward environment that elevated smart technology into a lifestyle narrative, overseeing set design, wardrobe, and styling to ensure every frame reflected modern luxury. From architectural compositions to intimate product moments, the art direction emphasized precision, restraint, and seamless integration within the home.

In close partnership with production and post teams, I optimized workflows while protecting creative integrity, delivering elevated assets that performed across broadcast, digital, ecommerce, and social. The result was a campaign that positioned Eir not simply as a product, but as a thoughtfully designed experience within the contemporary bathroom space.