Influencer and Celebrity
Led concept to execution of multiple influencer and partnership campaigns, shaping each collaboration into a cohesive, design-driven story rather than a one-off moment. Developed the creative framework, aligned brand vision with partner voice, and directed photo and video production to ensure every asset felt elevated, intentional, and strategically integrated.
From casting and briefing to on-set art direction and final delivery, I oversaw the full lifecycle, building content ecosystems that performed across social, digital, and campaign platforms while maintaining a refined, consistent aesthetic.
We believe in doing things differently—with intention, with passion, and with people at the center of it all. Every detail here reflects that mindset. The overall concept was to begin with our company motto, “you keep,” and who better to do that with than Reese.
Reese Witherspoon
Tiffany Skilling
In this production, we partnered with an interior designer who shared our passion for cast iron.
Danial Arsham
This series focused on the artists who have collaborated with world-renowned talents through Kohler.
New Darlings
This partnership was with an influencer family we collaborated with to promote our Kohler stores.